Tools for communications planning
– Tool for estimation of efficient media investments before possibility of TVC’s wear-out occurrence.
– Tool for evaluation of all contact points importance in consumer’s decision making process at different categories.
– Tool for managing TVC spontaneous awareness through media investments.
–Tool for optimization of media investments through balanced split of all screens (TV, digital etc).
– A soft consumer research based on Facebook or VKontakte.
– The way to understand how Brand essentials are changed due to variation of price, distribution, media activations etc. Use»
Media Market Digest
- The latest monthly Media Market Trends & News covering all major contact points & TOP players evolution. Read»
- The deep dive into life of Ukrainian Millennials and the latest consumer trends with bright business cases examples. Read»
- the collection of latest and most remarkable examples in media advertising. © Innovations Database Read»