Tools for communications planning


Wear-Out Calculator –Tool for estimation of efficient media investments before possibility of TVC’s wear-out occurrence.
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Touchpoints Ranking –Tool for evaluation of all contact points importance in consumer’s decision making process at different categories.
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Awareness Modeler –Tool for managing TVC spontaneous awareness through media investments.
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Multiscreen Calculator –Tool for optimization of media investments through balanced split of all screens (TV, digital etc).

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Le Boudoir –A soft consumer research based on Facebook or VKontakte.


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Econometric modeling – The way to understand how Brand essentials are changed due to variation of price, distribution, media activations etc.
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Media market reports


TV Market Monthly – the latest trends of TV advertising market including TOP Categories and Advertisers evolution.

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Non-TV Market Monthly – the latest trends of Non-TV advertising market for TOP Categories and Advertisers.

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Market Newsletters – the latest International and Ukrainian media market news covering all major contact points.

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Business Cases – a collection of unconventional and non-traditional media usage cases.
© Innovations Database
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