Tools for communications planning


Wear-Out Calculator – Tool for estimation of efficient media investments before possibility of TVC’s wear-out occurrence.
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Touchpoints Ranking – Tool for evaluation of all contact points importance in consumer’s decision making process at different categories.
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Awareness Modeler – Tool for managing TVC spontaneous awareness through media investments.
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Multiscreen Calculator –Tool for optimization of media investments through balanced split of all screens (TV, digital etc).

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Le Boudoir – A soft consumer research based on Facebook or VKontakte.


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Econometric modeling – The way to understand how Brand essentials are changed due to variation of price, distribution, media activations etc.
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Media market reports


Media Market Digest - The latest monthly Media Market Trends & News covering all major contact points & TOP players evolution.
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TrendsWatching - The deep dive into life of Ukrainian Millennials and the latest consumer trends with bright business cases examples.
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Cases - the collection of latest and most remarkable examples in media advertising.

© Innovations Database
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