Tools for communications planning


Wear-Out Calculator – Tool for estimation of efficient media investments before possibility of TVC’s wear-out occurrence. Use»

Touchpoints Ranking — Tool for evaluation of all contact points importance in consumer’s decision making process at different categories.
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Awareness Modeler - Tool for managing TVC spontaneous awareness through media investments.

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Multiscreen Calculator – Tool for optimization of media investments through balanced split of all screens (TV, digital etc).

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Le Boudoir – A soft consumer research based on Facebook or VKontakte.


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Econometric modeling – The way to understand how Brand essentials are changed due to variation of price, distribution, media activations etc. More»

Media market reports


Media Market Digest – The latest monthly Media Market Trends & News covering all major contact points & TOP players evolution.
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Business Cases – a collection of unconventional and non-traditional media usage cases.
© Innovations Database
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Trendswatching – the deep dive into life of Ukrainians and the latest consumer trends with bright business cases examples.
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Report Archive – archive of monthly Ukrainian Media Trends & News reports since 2013.


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